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Alibaba's World : How a Remarkable Chinese Company is Changing the Face of Global Business / Porter Erisman. - London : Pan Books, 2016 - XI, 242 strony ; 20 cm
Author
Erisman Porter. Autor
Form of Work
Książki Publikacje informacyjne
Subject
Ma, Jack (1964- ) Alibaba Group Marketing Handel Internet Handel elektroniczny Platforma internetowa Chiny
Genre/Form
Opracowanie
Domain
Gospodarka, ekonomia, finanse Informatyka i technologie informacyjne Zarządzanie i marketing
Instytucja
Pan Books
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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