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The quest for global dominance : transforming global presence into global competitive advantage / Anil K. Gupta, Vijay Govindarajan, Haiyan Wang ; foreword by Jeffrey E. Garten. - Second edition. - San Francisco : Jossey-Bass, 2001. - XX, 294 strony ; 24 cm.

Author

Gupta Anil K. Autor Govindarajan Vijay Autor Wang Haiyan Autor

Form of Work

Książki Publikacje dydaktyczne Publikacje fachowe

Audience Group

Szkoły wyższe Menedżerowie Przedsiębiorcy

Subject

Przedsiębiorstwo Zarządzanie Marketing Kultura organizacyjna Przywództwo Globalizacja

Genre/Form

Opracowanie

Domain

Edukacja i pedagogika Zarządzanie i marketing

Instytucja

Jossey-Bass

Indeks.

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization.

They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:

-Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets

-Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers

-Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge

-Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation

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Biblioteka Obcojęzyczna

There are copies available to loan: sygn. O 31787 (1 egz.)