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Intercultural Business Communication and Simulation and Gaming methodology / Victoria Guillén-Nieto, Carmen Marimón-Llorca & Chelo Vargas-Sierra. - Bern ; Berlin ; Bruxelles ; Frankfurt am Main ; New York ; Oxford ; Wien : Peter Lang, 2009. - 392, [10] stron ; 22 cm.

(Linguistic Insights. Studies in Language and Communication ; 83)

Author

Guillén-Nieto Victoria. Autor Marimón-Llorca Carmen. Autor Vargas-Sierra Chelo. Autor

Form of Work

Książki Publikacje naukowe

Audience Group

Kulturoznawcy Przedsiębiorcy Socjolodzy

Subject

Komunikacja międzykulturowa Komunikacja społeczna Komunikacja marketingowa Językoznawstwo COMINTER-SIMULNEG (projekt badawczy) Antropologia społeczna Hiszpania Wielka Brytania

Genre/Form

Księga abstraktów

Domain

Etnologia i antropologia kulturowa Gospodarka, ekonomia, finanse Kultura i sztuka Socjologia i społeczeństwo

Tytuł serii

Linguistic Insights. Studies in Language and Communication

Instytucja

Pater Lang

This volume derives from the Cominter-Simulneg research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings.

This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

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Biblioteka Obcojęzyczna

There are copies available to loan: sygn. O 29155 (1 egz.)