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Misbehaving : the making of behavioral economics / Richard H. Thaler. - New York ; London : W. W. Norton & Company, 2016. - XIII, 415 stron ; 21 cm.
Author
Thaler Richard H. (1945- ) Autor
Form of Work
Książki Literatura faktu, eseje, publicystyka Publikacje naukowe
Audience Group
Ekonomiści Psycholodzy
Subject
Behawioryzm Ekonomia behawioralna Decyzje Psychologia ekonomiczna
Genre/Form
Opracowanie
Domain
Gospodarka, ekonomia, finanse Psychologia
Instytucja
W.W. Norton & Company
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals.
...Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world.
He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber...
...When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
zob. w.bibliotece.pl
Availability:
Biblioteka Obcojęzyczna
There are copies available to loan: sygn. O 32386 (1 egz.)
Notes:
General note
Na okładce: Winner of The Nobel Prize in Economics.
Bibliography, etc. note
Bibliografia na stronach [373]-397. Indeks.
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